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Lower CPMs for Less Targeted Traffic

James Futhey
James Futhey
1 min listen
Lower CPMs for Less Targeted Traffic
Lower CPMs for Less Targeted Traffic 0:00 / 0:42

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Is it really good points? I think obviously, the CPM is lower because you're targeting is a little bit fuzzy or a little bit harder to optimize. More mature platforms like Google and Facebook have targeting them dialed in so much that they can charge really high CPM, whereas like TickTock and read it, and you know, if you considered spending your time in Clubhouse like it's, really a lot more work for a marker to Find their audience, so I think that's usually what I've heard for YC PMs are lower than emerging platforms.

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