Indie Hackers Win in Recessions

We are on the precipice of a boom in indie hacking in small startups disrupting medium to large and enterprise and established startups companies especially tech companies VC backed companies and it's starting right now. It's the recession fears. What does CMOs do? when they face economic headwinds sales start to drop on their own marketing becomes more difficult. I'm not talking about your top 1% of marketers. I'm talking about your average tech CMO who's entire executive team outsourced as creative. They don't come up with their own ideas. Their idea of marketing is acquire a budget and spend that budget . Your average tech CMO they look at the economic landscape. They look at the recession indicators. Yeah, we we we have a lot of chance of going into a recession, but the mistake they make Well, it's not a mistake. The smart thing they do is They think about two ways they could play this they can either pitch in and say hey We're a team player look we helped we helped you find head count for layoffs. We helped you save budget We helped you trim costs look at how well our team is doing and oh, yeah Ignore the fact that our marketing conversion rates are dropping and becoming less effective We're bringing fewer leads into the top of funnel, et ceter a, et cetera because they know they're fighting against market forces if they change nothing If they maintain their effectiveness as marketers All their metrics are going to drop anyway. That's what economic headwinds do Now think about the other way you can play this if you're a small startup It's literally your chance to go eat their lunch. They drop their Google ads. They stop spending on new campaigns they stop doing their jobs while they and while they look for greener pastures, right? used Take advantage of that opportunity Don't let it slip by because this is the point Where a low cost competitor to a major product Everybody's trimming budgets. It's way easier to Cut your expenses in half than delay somebody off. I know that's what I'd want to do So you think about your target audience You think about the established product the one that's an obvious pick for every other established venture back to company to go and buy right? And you think about yourself as the cost competitor be that product that people switch to so they can go to their bosses and say look our department We're team players. We're cutting costs. We just switch you know from intercom to crisp and save a thousand dollars a month, right? I just pulled something out of my head Could be anything, but if you can be that alternative you can absolutely go out and Still a third of the market from your biggest competitors over the next year while everybody is minimizing costs and Ignoring opportunities laying off staff Go out there Give it your A game and Make some money