Social media content that does well

Jay So, a couple of days ago I posted a case study on LinkedIn and it was just a link to my website and I think that kind of was the fail there. What's been said before that I've seen that seems to be true is that if you post links to the website, they just don't do as well as posting native content to the platform itself. And I think that makes sense and people are not able to build it. is posting native content to the platform itself. And I think that makes sense, you know, people don't really want to go on other websites. They're just kind of browsing their scrolling through. Whatever it gets is your eyes. If it looks good, they might read it, they might pay attention to it. But otherwise, they'll just kind of scroll through it and look for content that actually appeals to them. So another site kind of observation I had from that is that complex content just tends to not really do well on social. Social favors, really simple thoughts, things that don't require a lot of thinking, things that are quick to digest. You're just kind of glance at it and you move on. Maybe it makes you laugh, makes you agree, inside your head like, "Oh yeah, that's so true." And what's up, buddy? All those flowers, I mean? Yeah. So yeah, if you do anything more complex, it doesn't no matter how good it is, how informative, how useful people just tend to ignore. There'll be a handful of people who do look through it and they might really appreciate the value of their content. But otherwise, what I've noticed is the things that do well, especially on platforms like LinkedIn are really simple, almost effort less statements. Yeah, I see a tractor, buddy. So like, I see a lot of people who have been sober for like 15 years they'll make a post and then get like tens of thousands of likes. Yeah, there's a buster. And somebody who had just graduated from the university and they're starting their career, they'll get a ton of likes. So basically all these kind of human emotion, high on emotional spectra posts, they seem to do well, but anything complex doesn't. And Twitter is much of the same on Twitter. The statements that tend to do well or the tweet that tend to do well are simple kind of inspirational tweets in nature. Sometimes they're simple ideas or complex ideas can communicate it in simple ways. And a lot of times like it's really general. So I think the key is like the smaller you're following, the more insightful your content has to be. But as your account grows, what I've noticed is those accounts tend to post more broadly general kind of most of it is just statements. It's not even information. It's just like, well, duh, like everybody knows this kind of content. And I think the fact that it's well, duh, everybody knows it is what causes people to agree with it and to click like and not necessarily retweet, but there's definitely a lot of likes and comments because everybody wants to chime in on things that they're familiar with, right? So I think that's the kind of the key recipe for growth is like, initially you want to have content that's valuable, that's going to build a following for you. But once you start scaling your audience, you have to kind of broaden it out and make statements that appeal to everybody. And I'll just loop this back into my case studies. Yep, there is a car wash body. What I've noticed is from me sharing my case studies, most people ignore them. There would be a handful of likes and rarely comments because really there 's not much to say about those kinds of things. But there would be some likes and usually they're from friends. They're not even like from friend to person. And occasionally I'll get a message. I'll actually get emails from people saying, wow, Gene, this is, this was so informative and so helpful to me. And it's always a bit of a shocker when I get those messages because, hey, well, the post didn't seem to do well on social, right? Because had a bunch of information. But that information sometimes is quite transformative for people who put it into practice, which is very, very few people because most people don't put anything into practice. There are, of course, entrepreneurs who kind of walk the talk, they'll talk and they'll listen and I actually implement whatever it is that they're learning. But a lot of people don't do that. They're just kind of consuming, consuming, consuming and never really making use of that information. That's at least my observation. So it 's really great and fun to get those kind of tweets and comments. It's mostly like private messages and sometimes an email, get where somebody's really happy about the information they got. And that makes me kind of keep the idea going. Like you need some sort of validation, some feedback to continue doing something. And the fact that I get one of those ones in a while that is kind of enough fuel for me to keep making them. But also , I don't do it just to kind of share ideas in my thoughts. I also do it so I can reference my thinking while I guess it is to share my thoughts. I can reference my thinking to people who are interested to know more about how I think. So once in a while, I'll be approached with somebody like who want to know like, well, how do you approach this? Gene, where do you thoughts on that? So instead of just explaining something new to them, I can just say, Hey, have you seen some of my UX case studies? They're on this website here and you can just glance at it. It's very easy to digest. I break it down to slides. There's little tool tips, a little check marks, little memes in there to make it a little more fun. And a lot of times that's enough to get them familiar with my thought process. It's just an excellent reference. I don't have to. It is dark here. And lots of flowers on the street too. But it's easy to reference. It's a little fun for me to make. There are some things that most people don't care about unless they run a business where they can kind of use this information. But yeah, just thinking about the nature of social and what kind of tweets seem to do well, what kind of posts on LinkedIn seem to do well. It's always kind of more generic content that is broadly speaking and things that broad stroke. And frankly, a lot of times, it's feel good type of thing, but in practice, quite useless. But yeah, it's fun. It's like a place to go to collect information that you'll never use. That's how I feel about it. Of course, that's not always the case. There's a lot of times a lot of great insights on social media. Twitter happens to be a place where I find a lot of great insights, only probably because I curate myself around people that share insights. And then again, I'm also falling into that kind of boat or you could call it a trap where I 'm looking for simple ideas or complex ideas stated simply versus just gigantic case studies on why Microsoft fails at this and the sign-up behavior, right? So kind of flipping the flipping the game backwards and putting myself on the other end of it, I would find probably some most things boring as well unless they have specific interest in them. So yeah , those are my thoughts on social content. I'm curious to see what you've observed, what kind of things are you posting? They're again, good, good traction. And what kind of things have you shared to actually have resulted in something positive for you, not just likes and retweets? [BLANK_AUDIO]